A married couple with a serious bubble problem.
We started Fizz Squad because nobody else was rating seltzer the way it deserves to be rated. So we did it ourselves.
How we got here
One of us pours something fizzy into a glass roughly six times a day. The other one is more disciplined about it but secretly judges every can. Either way, we both spend an embarrassing amount of grocery-store time staring at the seltzer aisle and arguing about which raspberry is the *real* raspberry.
So we started writing it down. Then we started keeping a spreadsheet. Then the spreadsheet had columns for things like "bubble intensity" and "minerality" and "is this drinking a candle?" and at some point we realized we'd built a review framework that was, frankly, pretty good. So here we are.
Our hot take: it's all just bubbles.
Some people get really worked up about whether something counts as "real" sparkling water versus "just" seltzer versus "actually" a flavored sparkling beverage. We don't.
To us, seltzer is the entire spectrum — and the whole spectrum is delicious.
Mineral purists
Topo Chico, Vichy Catalan, San Pellegrino — those rocky, glassy, almost-savory pours that taste like a mountain spring? Yes please.
Soda-adjacent
Liquid Death's tallboys, Polar's seasonal weirdness, anything that punches your tongue with bubbles. Bring it.
Juice bombs
Spindrift's actual fruit, Aha's watermelon-jolly-rancher energy, Bubly's gateway-drug sweetness. We love a juice-forward pour.
Plain & honest
A cold can of LaCroix Pure or a Topo Chico Twist of Lime — sometimes the move is just bubbles and water. That's still seltzer. That's still good.
What we promise
Every review on this site is written by us, by hand, after actually drinking the thing. We don't take free product from brands. We don't soften scores because something's popular or punish things for being weird. The Squad Score is what we honestly thought of the can in our hand at that moment.
We also don't pretend to be objective. Tastebuds are tastebuds, and "this is great" is a personal opinion no matter how many decimal points we attach to it. The bubble-profile vectors (juice vs. artificial, bubble size, intensity, etc.) try to give you something more concrete than a single number — so if your tastebuds disagree with ours, you can still see what the seltzer's actually like and decide for yourself.
The fine print
We're not affiliated with, sponsored by, or beholden to any seltzer brand. If we ever start earning affiliate commissions on retailer links, we'll disclose it clearly and on every page where it applies — see our Terms.
Got a seltzer we should try? A correction? A wildly contrarian opinion about Pamplemousse? Hit us up at hello@fizzsquad.com or come say hi on Instagram, TikTok, and X.
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